Alex Gennette is a Product Designer specializing in gaming platforms and making complex systems intuitive.
Netflix
2022 - Lead Product Designer, Games
Leading design and strategy of user facing experiences for the Netflix Games platform.
PlayStation
2018-2022 - Lead Product Designer
Leading design for store, checkout and commerce features across both PS4 and PS5 consoles as well as defining new UI & UX patterns for the PS5 console.
Salesforce
2017-2018 - Product Design, Client Projects
Designed innovative products for clients at an enterprise scale while building new teams and processes internally with a special focus on VR and emerging tech.
Virtual Worlds
2017 - Unreleased VR Experience
An experimental game / drifter. Used to test the interaction patterns of the new medium.
Public release coming soon.
Tiny Atlas Quarterly
2017 – Lead Designer & Developer
Designed and built the Tiny Atlas Quarterly website, a photography publication that is known for telling rich, beautiful stories that unfold through images, art, and personal accounts.
Apple
2016 – Product Designer
Confidential onsite design work with the Critical Mass and Apple teams.
Live Graphics Editor
2015 – Lead Product Designer & Developer
Fully integrated graphics system that allows producers to animate, preview and import data into for live shows.
IGN Video Series
2015 – Product Designer
An extension of the video ecosystem that allows fans to follow their favorite shows and personalities at IGN.
Target iPad App
2014 – Lead Experience Designer
Inspirational browsing that provides a unique experience for the Target customers on iPad.
Google Shopping Express
2014 – Experience Designer
Designed new product concepts that enhance the same day shopping experience for customers.
